Events 2020

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Pretotyping: from design thinking to entrepreneurship

Saturday 12 December at 11 am
The diffusion and the possibility of access to technologies within the world of making have offered new possibilities on the development of the pretotyping phase within the development process of a business idea.

The workshop will define the “pretotype” phase, offering an insight into the goals and best practices of this technique. In particular, we will discuss how to design and develop service processes for the entrepreunership and "intrapreunership" focused on building the right thing before building it.


  • Amleto Picerno Ceraso, director Medaarch

  • Andrea Bonaccorsi, full professor of Management Engineering at the University of Pisa

  • Carla Langella, professor of Industrial Design at the Luigi Vanvitelli University of Campania

  • Vincenzo Di Maria, University of Bologna

Marta Pellegrino, Open Laboratories and Contamination LAB Unimore


Saturday 12 December

From 11.00 am to 12.00 pm CET

Event on
Pretotyping: from design thinking to entrepreneurship

Carla Langella

Architect, Designer, PhD and Aggregate Professor of Industrial Design at the DADI Department of Architecture and Industrial Design of the University of Campania "Luigi Vanvitelli" where she teaches "Bio-innovation Design" and "Design for Scientific Visualization" in Master's Degree Course in “Design for Innovation” and “Industrial Design Laboratory I” in the Three-Year Degree Course in “Design and Communication”. She also teaches “Product and Communication Design Laboratory 1” in the Master's Degree Course in “Product Design and Visual Communication” at the IUAV University of Venice.

Vincenzo Di Maria

Service Designer with international experience, design trainer, network catalyst, social innovator

Andrea Bonaccorsi

ull Professor of Management Engineering at the University of Pisa. He deals with economics and innovation management and has published in leading international journals, receiving over 10,000 citations in Google Scholar and entering the list of the 100,000 most active researchers in the world in all scientific fields according to PlOS ONE. He was among the members of the small group of experts who supported the last two European Commissioners for Research and Innovation (I4G, RISE) and collaborated with various ministries and regions. He founded two university spinoffs and for several years has promoted and led a public seed capital fund that has allowed the launch of many startups. For over a year, he has weekly published a column on Nova-Il Sole 24 Ore called The Innovator's Breviary, in which he used passages from world literature to comment on the obstacles that innovators encounter in implementing change projects. He is the creator of the Summer School project in Entrepreneurship in Humanities promoted in 2018 and 2019 by the Marino Golinelli Foundation, whose 2020 edition is organized by the Foundation in collaboration with GATE. In the humanities research sector, he recently published The evaluation of research in Social Sciences and Humanities at the Springer publisher and collaborates with the European network ENRESSH. He is preparing a study on the economics of humanistic research.

Amleto Picerno Ceraso

Architect, he graduated in Rome, at the Sapienza University. Master in Digital Architecture at the National Institute of Architecture; Master Degree in Advanced Architecture at the Institute for Advanced Architecture of Catalonia of the Fundació Politècnica de Catalunya under the direction of Vicente Guallart, Willy Müller and Marta Malé-Alemany. Head and founder of Mediterranean FabLab. Freelancer in the "Picernocerasolab" architecture and engineering studio of which he is CEO together with Eng. Gianpiero Picerno Ceraso. With the associated studio he wins architectural competitions in Italy and abroad.

Marta Pellegrino

After several years of experience in the field of communication and project management, Marta is now involved in training courses for entrepreneurship and open innovation. Currently Operation Manager of Open Laboratories, Marta has been coordinating the training course for entrepreneurship in the automotive and mobility fields of the University of Modena and Reggio Emilia for three years: TACC - Training for Automotive Companies Creation. She was also consultant and communication manager of the Contamination Lab, the space for innovation and business creation for Unimore students.

Category Talk · Type Talk