Innovation and security to enhance Made in Italy’s Agrifood Excellence - Innovazione e sicurezza per valorizzare le eccellenze italiane dell’agrifood

Italian food excellence is increasingly exposed to counterfeiting and fraud. The solution from the Italian Printing Office to protect the quality and authenticity of products is the Digital Passport for agrifood, which includes a secure label to ensure the identification and traceability of individual products, along with a connection to Pass it, powerful tool for information and marketing to strengthen the trust relationship between consumers and producers. Thanks to a virtual assistant based on Artificial Intelligence, the system allows for the verification of product authenticity with a scan.