La Bona Usanza (the name means "good custom") is a small cooperative society of Marche regional producers who want to bring back to our tables the tastes and flavors of the past, in an effort to safeguard the territory's typical food and wine products and to protect the biodiversity of the cultivars.
Our members are committed, first of all, to preserving what has been handed down through the generations and reproposing it in a contemporary form.
The products presented here are the fruit of their passionate work.
We are from Serra de' Conti, in the Hills of Verdicchio country, where we showcase small productions, grown and processed in artigianal fashion, where much is still hand-crafted and there remains "so much joy" in one's labors.
It is this same joy that we wish to share with all those who would like to taste and try our products.