The overall meaning of the project has been found creating a team based on expert and seasoned engineers, information technology professionals with a long term experience and yet – at the same time – a quite modern state- of-the-art awareness, young and extremely active students with open and determined eyes on their future, their dedicated professors and their valuable universities, other young startup companies with brilliant ideas in terms of corporate image and multimedia communication, agribusiness marketing agencies, architects, design companies, electronic manufacturers, experts on patents; basically whoever had good ideas and complementary competences, a proactive approach and an extremely developed and productive team spirit.