Born 2014, weAR Srl an italian innovative startup company, aims to deliver a new generation of user-generated manuals, accessible with wearable devices easily and fast through augmented reality mobile app. weAR proposes marko.tips, a new generation of user manual, accessible with mobile and wearable devices. MARKO (Manual in Augmented Reality, Kit in Overlay) is a SaaS platform, based on mobile augmented reality, to help training, maintenance and safety of workers in a new way. Every Company can assemble and share their own user’s manuals, quickly and easily, with a web creator tool. Users can access augmented instructions with a mobile app.
Emanuele Borasio, CEO, was born in New York in 1971. After an academic experience at the University of Ferrara as contract professor of satellite remote sensing and geographic information systems, Emanuele was one of the founders of one of the first spin-off companies of Ferrara's University (Geotema, started 2004). In 2010 he started G-maps, in order to convey the innovative technology of augmented reality to mobile device users. The recent introduction of wearable technology devices (ar goggles, smartwatch, etc) has encouraged the team to develop new approaches to the use of augmented reality, particularly in support of industrial applications. In 2014 Wear Srl, a startup owned by Italian startup fund Club Italia Investimenti 2, Aruba Spa and supported by Polihub.it starts its activities.
B6 (pav. 8) -