Exhibitors 2022


Gamification of Sensory Analysis

Gamification of Sensory Analysis

Sensory analysis is the science that analyzes how people interact mediated by their senses with goods and services. The collected data feeds fundamental databases for "consumer sciences" and "sensory marketing". The technology of the Simply SFA (which comes from the decades of experience of its founders), allows you to transform, through gamification sessions, an occasional taster into a professional taster using statistical algorithms and AI. As Plato put it, "you can find out more about a person in an hour of play than in a year of conversation"

Gamification of Sensory Analysis

Simply SFA

Angelica Tufi, founder and vice president of the innovative startup Simply SFA, expert in sensory analysis systems and sensory data processing. You work in the most varied contexts of sensory analysis in Food, Textil, Cosmetics, Grocery companies of all sizes, from multinational market leaders to small farms / SMEs.


Romualdo Lodovici, founder and president of the innovative startup Simply SFA senior analist in sensory analysis systems and sensory data processing. He works in the most varied contexts of sensory analysis in Food, Textil, Cosmetics, Grocery companies of all sizes, from multinational market leaders, to small farms / SMEs, expert in Big Data and AI.



 Life
  L.S.18 (pav. L) - Simply SFA
 2022

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Data updated on 2022-09-28 - 4.06.22 pm