Exhibitors 2023



CYCLED YOU transform a rubber stripe into unique belts and accessories crafted with our hands. 
The wearer gives them an opportunity to live a new eternal life. 

We work passionately on treating materials, dedicating to each product the time it deserves. 
Each Cycled product is 100% Made in Italy, from raw material collection, to sewing, packing, and shipping.

“By creating Belts and Accessories with our hands, we reawaken memories held within the tyre, memories of unique moments in sports and life. We work hard, inspired by our grandparents, and we are honoured to carry on the tradition of craftsmanship in a modern and relevant way.“

We want to do our part, making something concrete to transform a virtuous intent (give a longer life to objects protecting the environment) into reality.
We believe in sustainable production and innovation.
We want to make people aware about the necessity to protect the environment.
We want to help nature, extending the lifecycle of something existing to create new products which are cool because they respect the environment.
We want to become a reference point in the ecological up-cycling market segment.
We want to take our philosophy in the apparel and urban life-style world.
We want to build our reputation of young entrepreneurs and craftsman.


Luca Potente - Silvio Potente

Silvio and Luca Potente are born and raised in Marcon, a little town near by Venice, in the early eighties. They spent their childhood playing many sports and cycling for passion that their grandfather passed to them.
Coming from a middle class family, (father industry labour and mother housekeeper) they spent their secondary school been on the “class average” behaving properly surrounded by a regular country-side lifestyle.

-Silvio: March 15th, 1982
High school: Nautical Technical Institute “Sebastiano Venier” school years 1995-2000, mark 72/100.
-Luca: March 13h, 1985
High school: surveyor institute “Massari” school years 1998-2005, mark 80/100.

An important decision that both brothers have taken in their young age were to do not follow any university studies and start their careers experience.

-Silvio: Straight after High School he started a job in his education sector as Maritime Agent in Venice Port, (2000-2006) which gave him strong knowledges in logistics, foreign languages, administration and business interaction.
Following his interest to learn languages, his life changer decision has been to move abroad to London, working as bartender and bar manager, taking his bicycle, he spent almost 7 year woking, living and biking around UK (2006-2013).

-Luca: he was not fully satisfied about his rural lifestyle and mentality, so he decided to move abroad and to start a new life, working and living in Ireland, Dublin. (2005-2007)
Realized he was fitting perfectly this new life, he started to work as youth hostel receptionist which gave him the opportunity to move through Europe (Holland, Spain,U.K. and France) growing his career experience and up-grading his position from hostels to luxury Hotels (2007-2013). A faithful companion of travel was his bike which changed from regular street bike unto fixed gear, showing him a new underground environment.

Being both truly passionate and artistic soul, helped by their abroad experience and life-teacher of maximization of anything passes though their hands, their pulse to save materials found focus on their own street-bike tires. Having no proper tools to handle this strong and virtuous material they begin to work on it with just hands, scissors, puncher, needle and thread: the result was a belt. A belt made by street bike tread, fully handcrafted, super resistant and totally eco-friendly.
Starting to produce belts for themselves first, sharing it with friends after, they finally decide that this up-cycle product was ready to be shown to a couple of friend’s shops in Venice and Padua, being sure there is no better test than shops customer approval.

Another important moment of their life has been “the southeast Asian trip”:
realizing that being separate from over 6 years they decide to take a break from work and star their first long term trip together heading East.
During those six moths, relaxing and sharing unforgettable experiences together, they realize that belts were receiving important feedbacks from customers, curious, few bloggers and Journalists which were asking more informations about the two Brothers and their unique product so they decide that at the end of their trip they would quit their jobs and move back home to found CYCLED.

  L15 (pav. 4L.15)
Data updated on 2024-07-21 - 2.44.46 am