Exhibitors 2023



Immersive Cube Experience

Immersive Cube Experience

The "Immersive Cube" is a three-dimensional environment that offers an immersive experience by projecting content, images and videos onto all the inner surfaces of the cube. In addition, it will be possible to further immerse oneself in virtual reality by using VR and AR headset, allowing the user to interact with objects and digital spaces.
In detail, the experience will be divided into three different use cases:



  • TEA Research lab, which will allow the user to learn about genome editing projects for stronger, climate-resilient plants

  • Malteria Brewery Virtual Tour, where the user will be able to explore the secrets of the malt house, interact with themed objects and discover the traceability function of the beer in bottle

  • Sensorial Tour; here, users will be able to test themselves, trying to associate the right type of oil with the aroma perceived inside the Cube.
    What the three experiences have in common is a new way of conveying information and learning notions that are often complex (such as neuroscience or genome editing) or difficult to physically reach (such as visiting a malt house). This allows the public to learn more about the products they are going to buy, and be more aware of new scientific discoveries useful in underlining concepts such as made in Italy, food sovereignty and sustainability.


Immersive Cube Experience

EY, CREA, Peroni, pOsti, Simplysfa

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.


CREA is the leading Italian research organization dedicated to the agri-food supply chains. It operates as a legal entity under public law, and is supervised by the Ministry of Agriculture, Food Sovereignty and Forests (Masaf). Its scientific activity covers agricultural crops, livestock, fishery, forestry, agro-industry, food science – and socio-economics .


Peroni is an Italian company, part of the Asahi group, linked to the history and tradition of our country for over 170 years. Since their founding in Vigevano in 1846, thanks to the success of their brand, they have become one of the most important Italian businesses and a symbol of Made in Italy around the world.


pOsti is an innovative startup in the agrifoodtech sector, leveraging blockchain technology and other emerging technologies to help producers and restaurateurs tell their customers about the quality and value of their work. pOsti ensures complete transparency of the agrifood supply chain, both of the raw materials and the processing and preparation processes used to arrive at the final product, by recording and verifying all transactions and steps on a secure and immutable blockchain ledger.


Simplysfa is a female-led innovative startup and they have developed a WEB App (SMARTGUSTENT), for conducting sensory analysis, integrating an engine that leverages statistical analysis and AI methodologies, all aided by Gustatory, Olfactory, Tactile-Kinesthetic-Sensation Kits for training Panelists, Sensory Stations, Educational Perspectives, Equipped Classrooms


  A7 (pav. 4A.07)
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Data updated on 2024-02-21 - 11.32.43 am