As part of specific departmental and multidisciplinary initiatives (Department of Management) for consumer protection and developed within the Commodity Laboratory, we have identified a cluster of specific and innovative indicators [molecular markers] which allow to better characterize the perceived quality of some commercial food products.In particular, we applied our model to pasta [primary sector of interest], craft beers, grappa and coffee. The main aim of our studies is to discriminate commercial products which, thanks to their specificity - deriving in particular from "mild" industrial treatments - can benefit from "premium price" logics.