What is the context of your innovation?
Tourism is evolving, yet traditional guided tours often lack engagement and personalization. Targeting diverse travelers, our project, Ciro, leverages augmented reality and gamification to enhance experiences at historical sites in cities like Rome and Paris, offering interactive, tailored exploration for a richer travel experience.

What is your project about?
Ciro is a mobile app that transforms tourism through augmented reality and gamification. It personalizes the experience by using user profiles to tailor content based on interests. Travelers can engage with virtual guides, access multimedia, and play location-based games, enhancing their understanding of historical sites.

What are the next steps?
Ciro is in the prototype phase, currently undergoing user testing in select tourist locations. We are gathering feedback to refine its features and improve user experience. Plans for the future include expanding to more cities, enhancing AI capabilities for personalized interactions, and integrating additional languages ​​to broaden accessibility