How the "Makers" philosophy saved my startup. Openness to standards, 3D printing, horizontal expandability and total customization as the key to achieve market diversification. - Come la filosofia "Makers" ha salvato la mia startup. Apertura agli standard, stampa 3D, espandibilità orizzontale e personalizzazione totale come chiave per raggiungere la diversificazione di mercato.
Relio is a line of professional lighting products.
Two years ago I decided to launch a new version, investing a lot of money in R&D but very little in marketing.
The product did not sell well.
I decided to halt the sales and make some substantial changes.
Relio has been improved with "Open Source" strategies: free firmware documentation, downloadable 3D printing expansions, Arduino and Raspberry Pi compatibility.
The result: very famous companies bought Relio and gave me the prestige and visibility I needed.
Everything has been much easier since then!
Sito web: https://www.relio.it