An event powered by
Close this search box.

700,000,000 plastic laundry jugs are dumped into landfills just across North America every year  

New detergent coming in stripes is hacking the way we do our laundry.

Born out the need to match environmental need with daily need without compromising on quality and efficiency, this brand new product might draw the line in the way we all deal with our laundry all over the world.

“Taking care of the environment by making small decisions that work just as well as or better than what you did before, that is how we get there. You don’t have to sacrifice for that. You’re actually going to find that you like this stuff. It’s a neat little hack. It saves time, it saves space, it’s all good!”

There are 30 billion loads of laundry done each year. If everyone switched to Eco-Strips we could eliminate 1 billion plastic jugs, and save truck fuel and CO2 equivalent to taking 27 million cars off the road a day… or planting 9 million new trees. 

This is the philosophy behind eco-strips: If you have to do your laundry, you might as well do it in a way that saves you time and space.

What are laundry eco-strips?

Blue Stripe
Tru Earth Demo (compressed)

Eco-Strips are the smartest way to clean laundry, period

Each laundry strip packs ultra-concentrated, hypoallergenic, eco-friendly cleaning power into a tiny, pre-measured strip of liquidless laundry detergent that you just toss in the wash. Its low-sudsing formula works in all types of washing machines, including high-efficiency (HE).The smart formulation effectively seeks out and dislodges dirt molecules and stains, keeping them in suspension until they are rinsed away. It makes your laundry washing chore easier, healthier, more economical, and much kinder to our planet.
eco stripe laundry detergent


Clean, green, and simple! 

The  laundry detergent you use, should be as sensitive to your skin as it the environment. Eco-strips are made hypoallergenic and paraben free. When you use Eco-Strips, you will feel confident that you are taking care of both yourself and your future on this planet.


Detergent that cares about our planet – 94% less transportation pollution

Zero waste laundry detergent strips are packaged in a plastic-free compostable cardboard sleeve.  Better yet, plastic-free package doubles as a shipping envelope further cutting back on waste.
This means Eco-Strips laundry detergent have a dramatically smaller eco-footprint than liquid and powder detergents. The packaging uses zero plastic, and the light weight reduces transportation fuel consumption and global-warming carbon emissions by 94% compared to today’s leading-brand liquid and powder detergent.
eco-stripe detergent laundry

Over 30 billion of loads of laundry are done in North America each year, and the environmental impact is massive. A load’s worth of today’s leading detergent weighs in at over 40 grams. A single Eco-Strip weighs less than 3 grams, or a whopping 94% lighter! With so much less to truck around, and no plastic jug, Eco-Strips helps lighten the load on the environment

If everyone switched to Eco-Strips, the annual eco-savings would be enormous:

  • eliminate one billion plastic jugs (you read that right!), saving 700 million from going to landfills
  • save truck fuel and CO2 equivalent to taking 27 million cars off the road for a day, or planting nine million tree


Are you ready to change the way you do your laundry? Tru Earth Eco-Stripes are worth a trying!

Maker Faire Rome – The European Edition has been committed since eight editions to make innovation accessible and usable to all, with the aim of not leaving anyone behind. Its blog is always updated and full of opportunities and inspiration for makers, makers, startups, SMEs and all the curious ones who wish to enrich their knowledge and expand their business, in Italy and abroad.

Follow us, subscribe to our newsletter: we promise to let just the right content for you to reach your inbox