All of those now living in lockdown conditions have had to adapt their lives to some degree.
Part of this process has resulted in the need to buy products which they previously had no interest in whatsoever.
Take the bidet, for example. According to figures from trend analysts Glimpse there has been a 379 percent increase in the U.S. in online interest for the bathroom fixture over the 30 days up to March 31.
The share of people looking into this product with the genuine intention of buying one compared to those who wanted to find out what on earth a bidet is, remains unclear. That said, Glimpse says its ‘interest’ levels are gauged via “hundreds of millions of consumer behavior signals from across the web”.
Looking at the other products selected here with significant increases in interest, a clear focus on keeping fit and healthy while stuck within the confines of our homes can be seen, with a massive 725 percent increase for Dumbells and 532 percent for vitamin C gummies. A laptop mouse combined with an external monitor will also be very handy for those lucky enough to be able to work from home during the crisis.
You may notice that bidet score pretty well. No wonder then, that bidet startup Tushy is scaling up to meet demand amid toilet paper shortage.
“Right now my goal is to just make sure we can meet the 10x demand we’ve been getting“, Tushy CEO Jason Ojalvo told TechCrunch just a few days ago.
While the circumstances that led to the boom are sobering, the bidet company needed to adapt its strategy after seeing an uptick in business amid the COVID-19 pandemic.
Other companies in this cohort include video conferencing service Zoom, meal kit service Blue Apron and Facebook, thanks to its social network, video hardware Portal and Oculus Quest VR headset. These companies all have something in common — they offer solutions to problems that, until recently, were not all that urgent.
Founded in 2015 by Thinx founder Miki Agrawal, Tushy aims to replace toilet paper, CEO Jason Ojalvo tells TechCrunch. Ojalvo, who joined the company as CEO in 2018, says North America has been a holdout when it comes to bidets. As a result, the nation flushes about 15 million trees down the toilet every year.
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