My name is Harald Cosenza and I’m 22 years old and I'm born in Milan. Thanks to my Grandmother, from the very early age of 5, I felt in love with gardening and horticulture; a passion that I still cultivate today. When I was about 14 years old, I began using soilless culture, and over the years I learned the many tricks and management practices of this form of plant cultivation. After high school, i enrolled in the Faculty of Physical Engineering at the Politecnico di Milano. To help pay for my studies, I started working part-time at Sinapsi srl, my uncle Mimmo’s system integration company, first adapting the open source ERP platform to his father’s mechanical workshop needs and then to Sinapsi’s requirements. Both experiences were key in helping me understand the complexity of all processes in small and medium-sized companies. During this same period, I also participated in the design, configuration and testing of an important couponing start-up project. The electrical engineering lessons at the Politecnico spiked my interest in microcontrollers; I immediately bought an Arduino and applied it to mini hydroponic greenhouses first to monitor the pH control and then to control the temperature and humidity and nutrients. Robonica was founded at the beginning of 2014 with the contribution of those I considers my first mentors Massimo Massironi, Mimmo Cosenza and Giampiero Peia: more than 160 years of experience between the three of them. They immediately believed in my project and helped me greatly, not just as business angels. In July 2014, we submitted an application to participate in the IntesaSanPaolo Startup Initiative dedicated to Food-Tech; and at the end of August, we was selected along with a dozen other startups to attend the course led by Bill Barber. It was the best experience of my life, even better than winning the Italian Enduro Championship in the Cadet category when I was 16. We were selected as the only Italian among the 8 finalists who would present their startup to an audience of more than 200 investors. I owe a great deal to Bill Barber, who in two days was able to channel his passion, energy and who with his enthusiasm for Robonica toughened Harald’s resolve to make Robonica the focus his life in the coming years. Fortunate to be bilingual in Italian and German, I learned English more easily. My third passion after horticulture and motorcycles: foreign travel.