The idea behind Madeleine.jpg is to revive late 19th century's optical toys and promotional/educational devices with a contemporary outlook. Through exclusive use of photography, we transform these objects in means to share memories. Just like Proust's "petit Madeleine", Mad.jpg creates objects able to store and release the feelings connected to memories of an important event, experience or a person. Madeleine.jpg's team makes both the object – hand-bound flipbooks and pop-up cards - and the subject by designing and producing short, yet intense, scripts.
Mad.jpg is made up of Robert Sernicola and Agnese Sbaffi, we've both gained long-standing experience in photography and communication business.
A6 (pav. 8) -