We founded the Italian label Cycled in 2014 after returning from an inspiring trip around the world by bicycle. Raised in an environment where up-cycling was part of everyday life, our idea for Cycled is the combination of cycling and up-cycling. Everything isÂ based on the wish to re-use a polluting bicycle part and breathe new life into it: the Tire. "We draw our creativity from our passion for cycling: Time goes slower. Energy is transformed by pedals through ecological and meditative movement. For us this means more valuable time for the nature, roads, thoughts and ideas".Â Producing Belts and Accessories through our hands, we reawaken memories held within the tire, memories of unique moments in sports and life. In the manner of our persistent manual work, we are inspired by our grandparents, and we are honored to carry on this tradition in a modern and relevant way .Â
Silvio Potente Luca Potente
Brothers Luca and Silvio Potente founded the Italian label Cycled in 2014 after returning from an inspiring trip around the world by bike. Raised in an environment where up-cycling was part of everyday life, their idea for Cycled is the combination of cycling and recycling. At the moment they have been producing and selling truly original handcrafted belts of recycled racing tires, a league apart from anything that has come before.