Exhibitors 2018
- HOME AUTOMATION
- ROBOTICS
- YOUNG MAKERS (< 18)
- OPEN SOURCE
- 3D PRINTING
- DRONES
- EDUCATION
- FABRICATION
- HACKS
- NEW MANUFACTURING
- SCIENCE
- ENERGY & SUSTAINABILITY
- ART
- INTERNET OF THINGS
- MUSIC & SOUND
- RECYCLING & UPCYCLING
- KIDS & EDUCATION
- ARTISANS & NEW CRAFT
- CULTURAL HERITAGE
- GAMES
- WELLNESS & HEALTHCARE
- FASHION & WEARABLES
- FOOD & AGRICULTURE
- BIOLOGY
- 3D SCANNING
- AEROSPACE
- STEAM PUNK
- ARTIFICIAL INTELLIGENCE
- ARDUINO
- CROWDFUNDING
Evoque Tunnel
Evoque is a fluid, osmotic and multi sensory space able to create an emotive and affective connection with the brand. It has the power to engage the visitor into an emphatic relationship with the brand through the interactive use of colours, lighting effects, sounds, perfumes and multimedia contents displayed on innovative screens that continuously change based on the user emotional state. Evoque realizes an experiential touchpoint for brand storytelling by combining tangible and physical elements with digital ones and by exploiting the potentialities of the multisensory stimulation to attract, capture and involve the customer in an emotional journey. The interactive tunnel is provided with a connective intelligence enabling omnichannel reactions to the visitor’s behaviours and emotions felt when he/she is inside, surf the digital contents, touch the objects, plays with all the elements. Neuroscience principles are here applied to create the engaging experience.
Most advanced technoligies for proximity analysis, behaviour and emotion recognition, artificial intelligence and digital signage are exploited to create a touchpoint that adapts itself to the customer journey. Evoque is modular and configurable to be installed within the stores, commercial galleries and food courts to increase brand visibility and prepare the customer to the shopping experience. In addition it is an innovation hub for fairs and exhibitions to launch new products. The base module is 1.5 x 1.2 x 2.7 m and is equipped with the overall set of EMOJ technologies for gaze detection, body movement and customer emotion recognition
Maura Mengoni, Luca Giraldi, Andrea Generosi
Luca Giraldi: PhD student in Industrial Engineering at the Polytechnic University of Marche in the field of Customer Experience and visionary business man. He gained a Master Degree in Dynamic Management in 2014, one in Knowledge Management organized by FDR in 2005-2006, one in Marketing e Business Management at the University of Macerata. He is co-founder of Cherry Merry Lab, an innovative start-up providing solutions for E-marketing. He was consultant of Teddy Group from 2014 to 2016 for Customer Experience.
Role in EMOJ: Administrative and Financing Manager and Business Strategist.
Andrea Generosi: PhD student in Emotional Analytics at the Polytecnic University of Marche with an expertise in Shopping Analytics, Big Data, Machine Learning, Image Processing and Pattern Recognition. He worked at HP in Milan as developer of a BD Analysis platform. He is Technical Manager for Business Intelligence Platforms and Analytics dashboards in EMOJ