Mashcream is a new customer experience in ice cream industry, prepared through an express way in which the ingredients chosen by the customer customize an ice cream totally esclusive created on a chilled plate in front of their eyes.
So, Mashcream is not just an ice cream, but a real experience that involves the customer starting from the show from the phase of preparation, with a soft and compact taste which is mainly given by the fresh fuit, up to the pleasure to taste the flavor.
You do not need a lab, you do not need large spaces, it is not necessary to be a chef to prepare a Mashcream gelato! A "green" street food format on an eco bike to rediscover the old ice cream truck, with a particular attention to the food waste.
Mashcream offers an innovative format, thanks to a chilled plate with a working temperature of about -25°C, and tradition of italian ice cream, for the first time joined together to create an "emotional" ice cream that meets new market trends: Gluten free, Halal, Healthy and Organic.

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