Exhibitors 2023



Dotzero

Dotzero

Dotzero is a Tuscan sneaker startup that is revolutionizing the footwear industry through upcycling and sustainable innovation. Dotzero's mission is to create shoes that are not only high-quality and visually appealing, but also environmentally responsible. By using materials sourced from waste and production excess, Dotzero transforms these resources into new sneakers, thus reducing the environmental impact of footwear production.


What sets Dotzero apart is its approach to the infinite recyclability of its shoes. Once a Dotzero shoe reaches the end of its lifecycle, customers can return it to the company through a take-back and recycling program. The shoes are then disassembled, and the materials are recovered and reintegrated into the production process, minimizing waste and promoting a circular economy.


Dotzero also commits to using cutting-edge technologies, such as blockchain, to ensure the traceability and certification of its productions. Through the use of Non-Fungible Tokens (NFTs), each pair of Dotzero sneakers is registered on a public blockchain, providing consumers with the assurance of authenticity and the sustainable origin of the materials used.


Dotzero serves as a benchmark for the sustainable footwear industry, demonstrating that it is possible to combine style, quality, and environmental respect. With their innovation and commitment, Dotzero is redefining the concept of sneakers, paving the way for a more sustainable future for the fashion industry.


Dotzero

David Braccini

David was born into the world of shoes through his family's business. After the company closed in 2010, he pursued design and web development. During the Covid-19 lockdown, he underwent a profound transformation, creating sustainable shoes that embody rebirth. He introduced a post-purchase service for regenerating and reinterpreting worn-out shoes, engaging young artisans and fostering a vibrant community of designers. This initiative aims to revive and preserve Italian craftsmanship, which risks being lost without a new generation to carry it forward. The entire process is encapsulated within the framework of the web3 world, allowing for blockchain-based tracking and certification of manufacturing processes through NFTs. It combines cutting-edge technologies with artisanal values, resulting in functional design that respects both footwear and individuals.


  H4 (pav. 4H.04)
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Data updated on 2024-02-21 - 11.32.43 am