Exhibitors 2023



La cultura ti rende felice?

La cultura ti rende felice?

The project maps the cultural offerings available in the Rome area, including museums, libraries, archives, theaters, cinemas, musical events, and more. It will then assess the well-being and resilience levels of a sample of citizens to test for potential cause-and-effect relationships.

La cultura ti rende felice?

Michela Addis, Giorgia Masili, Caterina Conigliani, Luca Spinesi, Elina De Simone, Luca Aversano, Mariachiara Giorda, Elisabetta Bonvino

Michela Addis is Full Professor in Business Administration and Management at Roma Tre University, Italy. She holds a Ph.D. in "Business Economics & Management" from Bocconi University - Milan (2001). Before joining Roma Tre (2006), she was Assistant Professor at Bocconi University (2003-2006), where she received her Ph.D. in Business Administration & Management in 2001. Her research interests include experiential marketing, hedonic consumption, branding, arts, and cultural marketing. She currently serves as Associate Editor in Strategic Marketing and Consumer Behavior in the Arts for the International Journal of Arts Management.


  D20 (pav. 6D.20)
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Data updated on 2024-06-24 - 6.02.58 pm