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VisualFood
VisualFood is a discipline that engages all five senses: it catches your eye with alluring shapes, awakens your sense of smell with appetizing scents, delights your sense of hearing with the sounds of fresh and crunchy food, satisfies your sense of touch by letting you “play†with your food.
VisualFood is accessible to everyone. The creations are easy to reproduce. No specific skills or prior knowledge are necessary. It's affordable because it doesn't require special ingredients or expensive supplies.
Rita Loccisano
With her first blog, A Mouse on the Table, Rita started publishing 100% edible ideas and creations using video tutorials.
As she published videos demonstrating common carving techniques (cucumber radishes, daikon butterflies, carrot flowers, etc), new ideas gradually started to emerge that used not only fruits and vegetables but cheese, cold cuts, sandwiches, and other kinds of food that were generally not considered suitable for edible artistic compositions.
At this point, she felt the pressing need to coin a new term for this philosophy and its innovative approach to food.
That's how VisualFood was born.
In December 2013, the startup VisualFood Srl was created with the aim of spreading this exciting discipline worldwide.