Simona graduated in Philosophy with a dissertation on GMOs. In 2001 she starts working on supporting sustainable agriculture. In 2008 she sets up Zolle together with Ghila Debenedetti after having been inspired by a group of Japanese farmers who, starting from the 80s, deliver food to the City of Tokyo. Zolle is a home delivery scheme that radically changes the relationship between supply and demand in the agri-food sector. Simona’s aim is to support the local market and does so by working with small and medium enterprises that use non-intensive methods of cultivation and animal rearing. Today Zolle works with about 80 farms/agro-entreprises bases mainly in Lazio, the Region surrounding Rome. Simona and Ghila define the strategic thrust of the firm and coordinate the overall workplan. They also constantly seek new farms/agro-entreprises and products to increase their supply of food products for their clients.